Marketing Officer Celebrates 1 Year Anniversary
Our Marketing Officer, Hannah, is celebrating 1 year with Renown Group.
Hannah graduated from Northumbria University with a degree in English Literature and Creative Writing. After a number of administrative positions and volunteering as a marketing assistant at NewcastleGateshead Initiative, Hannah was employed with Renown as a full-time marketing officer.
In this position, Hannah is responsible for overseeing the marketing activities of all 7 companies in Renown Group.
She creates and manages promotional content for both traditional and digital media platforms. The skills she has developed in these areas have been incredibly beneficial to driving a proactive marketing strategy. Last year, Hannah worked on a Pensher Skytech product launch, which involved writing press releases, designing flyers, and direct marketing. The product was also promoted at exhibitions, which Hannah produced marketing campaigns for, and attended.
Hannah has said: ‘I am very grateful for this opportunity with Renown. I had little experience in marketing but was eager to pursue a career in it, so working at Renown, where I have many responsibilities, has provided me with a wealth of experience. It’s great seeing how much my marketing skills have improved over the past year, and I look forward to progressing even further and helping the company grow this year’.
Hannah is also responsible for generating social content and manages Renown Group’s social media accounts, including two Twitter accounts, two Youtube channels, a Facebook page, and a Google+ account. Hannah regularly updates the accounts with industry and company news. Since starting last April, we have seen a 2049% increase in Renown Group’s Twitter interactions rising from 981 to 20.1K.
This past year, Hannah has been at the forefront of some significant campaigns, including Renown Engineering celebrating 30 years, Pensher Skytech’s rebrand, and Renown winning a Supplier Recognition award.
She has also been working with an external web development agency to re-design all of the Renown Group websites. Pensher Skytech’s website is the first one completed, with work on the other sites expected to be completed by the end of the year.
John Hamilton, Renown Group’s Managing Director, has said: ‘We’re really pleased to see how much Hannah has progressed in the past year, and how much her work has benefitted the company. We were happy to take her on as she had a lot of enthusiasm and we are starting to see some great results already.’